How Chupa Chups innovates to make suckers of us all.


But a universal design required the services of a universal artist, so one day in 1969 Enric Bernat travelled to Figueras, 150 km north of Barcelona, in order to pay a visit to the world famous Salvador Dali.
Over lunch and in less than one hour this great artist sketched out on a piece of newspaper what was to be the basis of the Chupa Chups logo still in existence today. The brand name was centred in the middle of a simple and attractive design based on a daisy. Following the recommendation of Dali, the logo was then removed from the side of the lollipop and placed on the crown in order to ensure legibility. And the rest as they say, is history.